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-20% en caisse avec le code SOLDES

-20% at checkout with discount code SOLDES

After numerous journeys to India, where I discovered the masterful work of Rajasthan's artisans, I was inspired to share my passion for their timeless, handmade textiles and enduring traditions of craftsmanship.


But Aamraya is more than a passion project - it is, above all, a human story. A story that begins in rural villages with heritage artisans dedicated to traditional natural dyeing and hand-block printing and in vibrant market squares with secondhand sari sellers sitting amidst piles of colorful fabrics, before moving on to small-scale family-run ateliers where each article is a co-creation.


I am committed to working exclusively with talented and specialised artisans, traditional techniques and natural or recycled materials. Together, we bring these exquisite fabrics to life, designing pieces that highlight their unique skills. Our partnerships are built on friendship, mutual respect, trust, and an unwavering commitment to fair trade.


Each piece is truly unique. Any small irregularities you may notice are not flaws, but the mark of authentic handcraft - and living proof of the artistry, tradition, and individuality behind every creation.

The Spirit of Aamraya -
Sustainable by nature, timeless by design

Aamraya comes from the Sanskrit word Āmra — the mango tree, the home of the gods, a timeless symbol of abundance and shelter, of unity and sustainability. The double 'a' slows the sound, deepens the root, and reminds us that beauty is not rushed — it is nurtured, season by season, hand by hand. In Sanskrit, –aya evokes a path, a movement, a way of being.


At Aamraya, we walk this slow path: where artisan families carry forward their heritage through traditional Indian craftsmanship; where fashion is not fleeting but enduring; where fairness and sustainability are not trends but truths; and where every piece is shaped by the souls and stories of the people who create it.


Āmra, the mango tree, guides us on this journey — a symbol of unity, sustainability, and growth with purpose. Like the tree that unites people of all walks of life in the shade of its branches, we seek to bring people together in shared values of care, respect, and timeless beauty. As it gives its fruit generously for generations without depleting the earth, so too do our practices rest on natural materials, ethical craftsmanship, and sustainable designs that last. And as the tree grows deep roots and wide branches, we remain grounded in tradition while reaching forward with mindful innovation.


By choosing Aamraya, you become part of this cycle — celebrating traditional craftsmanship, choosing quality over excess, and nurturing a more connected, sustainable future. For just as the mango tree offers shade and fruit without asking in return, we believe fashion can be abundant yet responsible, beautiful yet enduring, deeply Indian yet universal.

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Traditional Artisanal Techniques

Indian blockprinting is a fabric printing technique using hand-carved wooden blocks that has been handed down through generations. It needs extreme precision and patience. The motif is hand carved onto a wooden block about 25 cm long. The block is dipped in the dye and then applied to the fabric as many times as necessary to cover it, taking care to align the motif each time. This is repeated for each colour, one after the other, with a different block. The fabric is then rinsed to fix the colours and laid out to dry in the scorching sun of Rajasthan.



For Dabu blockprinting, or mud-printing, the block is covered with a black clay mixture which stops the colour from reaching the fabric, it is then dipped into vats of natural dyes often using indigo, pomegranate seeds and madder as natural colourants. Exact colours are rarely replicated; making each fabric colour unique. Sometimes the fabric is then block printed with natural dyes creating a beautiful, unique work of art.



Kantha is traditional embroidery using a simple running stitch. Originally from West Bengal and Bangladesh, this ancient artisanal technique was often used to make bed covers by recycling old fabric such as cotton saris.



Suzani hand embroidery techniques have been passed down through generations. Inspired by the traditional textile art of central Asia, each motif symbolises nature, protection and beauty.



Indian cutwork involves carefully hand-cutting fabric to create decorative patterns – often geometrical or floral – and then hand-sewing the cut edges to make beautiful soft furnishings. Real cutwork articles are rare, they come from the agricultural villages of Rajasthan and are only made during the short non-farming season, each piece is authentic and limited in production.

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